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Business Coaching in South Florida by John Layzell.

Thursday, July 29, 2004

What Is Your Average $ Sale?

What is it? Do you know your Average $ Sale? Why should you know your Average $ Sale?


Business is like a great sports game. To have the most fun and the ability to improve in your sport you need to keep scores. You also need to keep scores in many areas of your business.


One such area is the Average $ Sale. The equation for working out your average $ sale is:


Average $ Sale = Revenue divided by Number of Customers.


Now some of your customers may spend $1000’s and others only $10. What you need to look at is your average. Once you know the score you can set a goal and put in place strategies to achieve that goal.


The obvious advantage of increasing the Average $ Sale is improved net profit. While this is excitement enough, there also are benefits to many other areas of your business. Two such benefits are the customer being looked after better leading to repeat business and another exciting benefit is that you do not have to spend money attracting new customers through the doors; this customer is already a customer.


Some great strategies for increasing your Average $ Sale:


1) MEASURE IT!! Know your Average $ Sale
2) Put your prices up 10%. Just do it!!
3) Train your team in sales. Your entire team is part of your service.
4) Listen to your customers. Ask them questions.
5) Improve your service.
6) Add on sales - “Would you like fries with that?


Talk to me now about the many strategies to increase your Average $ Sale. There are many more than the ones I’ve shared with you today.


ARE YOU IN BUSINESS TO MAKE MONEY? If you answered no, then I’ll ask the question again. ARE YOU IN BUSINESS TO MAKE MONEY?


THEN KNOW YOUR NUMBERS. It’s vital to your business’ success.


Remember, you are not in business to sell products and services; you are solution providers, so let your customers buy. Give your TEAM the tools to do their job. The customer will thank the business and the business will look after the owner.


SO, WHAT IS YOUR AVERAGE $ SALE???

To learn more about other revenue and profit building ideas, and Business Coaching in South Florida contact John Layzell TODAY at johnlayzell@action-international.com or 305-899-9963



John Layzell
Business Coaching in South Florida

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